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Blogs (previously called ‘online journals’) are not a new addition to the world of Internet, however they are still very relevant and very useful ways to send a message out to the world and even to make money. Blogs, although they are essentially websites, are viewed differently from a traditional website because they are much more personal. For a website to be called a blog, it needs to be based on its author’s life or opinions on things. Although blogs can be used to advertise products as well, their main purpose is to share different views, personal stories, and attract other people to do the same thing.

Instead of relying on social media to let people get to know you, blogging will let you express yourself in many more words and on a space that is entirely yours. Regardless of whether you are paying for your online blog through a server or if you are hosting it for free, it is still your space, and one which you should be using carefully and fill it with a lot of content. All of these things will happen gradually of course. Any attempt to try and speed up the popularity of a blog is almost hopeless and will easily be spotted by other visitors. Blogs should not be thought of as websites where the main accent is placed on advertisement; rather here it should be placed on quality content.

The next part to creating a successful blog is to convince people that you are an expert in your niche. Blogging is all about sharing knowledge with others, and if it looks like you know what you are talking about, more people will be coming to your blog to gain that knowledge. You will not achieve this by boasting about it though. Rather, it will take a while before others gain trust in what you are saying. When your visitors see that they can rely on you to for being useful, they will respect you more, and if you’re lucky even share news of your blog to other people as well.

Your first posts on your blog will often be very general ones and may not contain any new or revolutionary ideas. This is ok for a start. It’s a good idea to get people to slowly get to know you and your niche. But once you decide to step up your game and create high quality content, you will need to do a lot more research than what you know already. The highest quality posts are the ones which have a different view of a topic or suggest new ideas that are not common on other blogs. It is hard to stand out when there are so many other blogs to compete with, but with a little time and effort you will be able to become well acquainted with your niche.

What visitors also find very appealing about blogs as opposed to websites is that they are updated less frequently. An average blog has about four new posts a week. They usually consist of a lot of text as well as some pictures and discuss topics in detail. This is also what keeps visitors coming back to a certain blog. Rather than being bombarded with new content every single day, your audience can make it a weekly thing to enjoy a cup of coffee while reading your posts. This is enormous advantage that blogs have over websites. They mimic conversations between people, and the comment sections bellow allow others to join in on the conversation as well.

The most important thing to remember is that blogs take a lot longer to become famous than website do. However, once this level of quality and trust is reached between the blogger and their readers, it is a long lasting relationship that is both mutual and supportive.