How To Make The Most Of Social Media Marketing

Awesome way to advertise

Successful promoting and grabbing the attention of viewers is becoming more and more difficult for today’s advertisers, as well as anyone else who may be trying to get a message across to a wide audience. It may still be hard to believe, but the Internet is grabbing people’s attention and keeping it a lot better than television or any other media.

The Internet is fun and it requires you to engage in it in order to make use of it. Advertisements that are displayed as commercials on television are largely ignored nowadays, and are used as nothing more than an excuse for a bathroom break. This is why new media marketing has become the latest advancement in advertisement, and something that many entrepreneurs are frantically trying to learn.

Make the most of the internet

To start making the most of this new way of connecting to your audience, you will need a personal website, and accounts to a few of the most popular social websites currently available. After this initial step, everything else is a game of skills and determinations. You need to make your online web pages entertaining to read and also very easy to reach from any possible location. This includes both PCs as well as mobile devices, which so many people are now using for on-the-go purposes. The easier your web pages are to access, the less annoying it will be for visitors to try and get to a product or piece of information that you are offering them.

Allow a lot of space for your visitors to be able to comment on posts as well as to easily share them on other social networks. Online communication makes people feel involved and shows them that their opinions do matter and will be viewed by others as well. Even if comments are negative, they are still a great starting point for a discussion; even more so because it is a lot more interesting when a few sparks fly during discussions, rather than having a calm and monotonous atmosphere.

Sharing is caring

In order to make the most of new media marketing, you also need to be involved with video sharing. Broadcasting yourself and your products is one of the most efficient ways of reaching out to people. An audience feels closer to those who reveal themselves to others and who share some personal information with them. This does not mean that you will ever be forced to reveal any intimate details about you, but you should think about tell your audience a little about yourself, your hobbies, your likes and dislikes, and any other little details that will show you as a real person and not just a clump of text on a website.

DO NOT under value the power of social media

You may think that driving people away from your website to other social networks would be a bad thing, but it most certainly isn’t. These networks have become an online ‘home away from home’, a place like an online café where everyone gathers to share their opinions and discoveries. Not only will it show trust that your visitors will return to your web pages regardless of where else you are sending them, but you are also letting them know that you have your own place online that is more personal and easier to connect with others.

Marketing is no longer a simple matter of creating an advertisement and flaunting it around. With so many new businesses and products coming out every day, it is now more than ever difficult to prove yourself as unique and attentive to your audience. It takes time to gain popularity on the Internet, however once you achieve it, the benefits are greater than any other marketing source can currently provide.

4 Crucial Elements To Good Search Engine Optimization

SEO is a very important part of website development, and although it is difficult to set up and learn how to use in the beginning, it will certainly pay off in the long run. In order to help SEO improve your website, a basic knowledge of SEO is necessary. However, a little research into the area will be enough to get you comfortable with the term. After this, you will need to get to know the true elements of SEO that make a website work.

The whole point of SEO is in not attracting just any type of visitor as long as they are coming in large quantities. Rather have a high number of quality visitors who can help your website gain more popularity and with a little help, increase its production and income levels.

Search engines will determine what your visitors are doing on your website and how much time they are spending on it. This will determine the quality of your website, and if it’s thought to be useful and important, it will be placed higher on the search engine results page. How do they know this? Search engines can calculate how long visitors remain on your website, as well as how many other pages, if any, they visit once they are there. If the bounce rate of your visitors is above 50%, you will need to do a lot more work before you hit the first page of the results. If you are wondering how much effort you need to put into your SEO work, the answer is almost always – a lot.

The more you try to make SEO work for you at the very beginning, the fewer corrections you will have to do later when you realize that some of your web pages are seriously lacking in SEO development. Although this is in most cases not necessary, some website owners hire professional SEO creators to do the job.

The first thing that shouts of poor SEO is a bad coding system, which involves both the HTML and CSS not being verified by W3C. These two programs are the core necessities for any good web design and web development, and if they are not done properly, the entire website, as well as its SEO, will be compromised.

All HTML and CSS codes are read by servers, so it is important that they are as clear to the server as possible and without any errors. Meta tags are another important part of SEO. It refers to the various keywords and descriptions that are found inside the text, the post title, and even the header.

The better the meta tags reflect your content for each post, the easier it will be for them to be found by search engines. Meta tags are also used as descriptions for each one of your posts. They are usually allowed up to 150 characters, and you should make the most of them and write a detailed description of your post that will also include the most important keywords.

To make it even easier for search engines to find you, create a site map of your website and submit it to the most popular search engines. Not having a site map does not make your website invisible, but it is easier to do this one step and make the process of being discovered faster.

Finally, make sure that you are using your links correctly. Links are a great way to build up the SEO of your website. It doesn’t really matter if you are creating your links, linking from one post to another, or if someone else is featuring you in one of their posts, as long as you are being promoted through links, you are doing it right.

Optimising Your Content With The Right SEO Keywords

Why keywords are actually key

Keywords were largely ignored during the first installments of websites. In fact, for a long time the term didn’t even exist as part of a web page. Before the great boom of search engines, any information was difficult to find online, and most web pages were simply large bundles of text that you would spend hours going through in a somewhat unorganized way. However, keywords are now one of the most important parts of a web page, and webmasters are doing a lot of research on them in order to make sure that they are relevant and easy to stumble on.

They are so important that they have now become one of the first determining factors when websites show up as results in search engines. People search for things by writing a short phrase or sentence which is a detailed representation of what they are looking for. The closer their search terms are to the ones in your content, the higher the chances that they will be directed to your website as opposed to another one.

SEO Strategy and what it is

Although a great deal of this process is a matter of luck, another part of it is detailed research and strategically placed SEO keywords. They need to be used in moderation, and also to be placed in the main content of a web page, as well as the anchor text and meta data.

Anchor text usually refers to the description of images or dynamic content on your web pages. The more relevant these keywords are to the content, the easier they will be to find through search engines. Meta data refers to the text that shows up below your post in search engine results. It is usually no more than 140 characters, and should be used to include both a short description of that particular content, as well as a small number of most relevant words.

Good content

Although webmasters are trying to make search engine attracted to their website, the bottom line is that it will first be read by real people, and then by search engines. There is no point in trying to overwhelm your pages with keywords if they end up looking like spam and make visitors click the ‘back’ button. It is impossible to grab the attention of visitors or their trust if what you are presenting as part of your business looks fake and forced.

Regardless of what may bring search engines towards you, the most important thing is to make sure that your content is written whole heartedly and that you truly enjoy the things that you are presenting online. The Internet is entirely composed of words and symbols. Images, despite looking different at first, are also seen as symbols and anchor descriptions by search engines. So how do you know which keywords are the best ones for your content and image description? There are two ways to reach an answer for this. The first is to think of them yourself.

Power of Google

To look at what the most relevant words for each web page and product might be, and to use those in the description and content. Another way is to get more detail about the most frequently typed phrases related to your content.

Google, as the world’s most used search engine, offers a keyword tool that allows you to type in what you think would be a relevant phrase for your web page, and then see how frequently it is searched for and if there are any other variations of it.

This is a great way to see how your content will measure compared to others, and whether or not there is a lot of competition that you must stand unique to. Although they are not the most important elements of a website, keywords will help others reach you and read what they were looking for without feeling pushed to do so.

Expand Your Reach With Mobile Media Marketing

Mobile is here to stay

Mobile Media is now one of the most popular ways to browse the Internet. Although people have a PC or laptop at home, our lives are a lot busier than they used to be in the past. Now, many people have smart phones and tablets that they take
everywhere with them. These devices are very handy, and keep people online at all times. As long as your website is capable of looking good on mobile devices, you are good to go, and you can start enjoying all the benefits of mobile media marketing.

Because mobile media is such a new way to spread the word about you, many people haven’t started using it to their advantage yet. This is precisely why it is so important to seize the moment and be one of the first to share your website through mobile devices. Websites don’t look the same on a PC and on a mobile device, so you need to download the appropriate application and install it on your website before you are certain that everything is working properly.

Be aware of Mobile

Not every part of your website will be visible to your mobile audience. However, with the appropriate applications installed, you can choose which parts of your website show up on mobile devices and which ones remain hidden. Obviously, the most important thing that needs to be shown is your posts. They are the heart of your website and will gain the most attention. It doesn’t matter if your mobile visitors can see your sidebars, because if they like your website enough, they will give it a second glance on their PC when they get home. This is a very important step. If your visitors are coming back from their PCs, then they fall into the category of being quality visitors, and the ones that will most likely click on your ads and buy your products.

Don’t panic

Do not expect a huge increase of traffic through mobile media, for the simple reason that not enough people are using it yet. Most mobile phones and tablets are still used to only access social websites and not for browsing the Internet. This will most definitely change in the future, but it doesn’t mean that you shouldn’t try and make the most of it regardless. However, because so many people are using social media through their mobile devices, you could also make sure that your business is accessible to social websites as well. Open up an account of a couple of social websites and see how many visitors you can attract this way as well.

Looking good?

Every type of business can reap the benefits of mobile media, as long as you know which method of media is the best one for you and don’t miss the mark. If your business is related to photography, your website needs to visually look as good as possible, and allow visitors to browse through high-quality images of your work despite the smaller screen size.

Despite the fact that your website will be a smaller version of what it usually is, comments and social sharing should also be easily available.

What can be your biggest advantage?

The biggest advantage will be gained only if you give the same respect and attention back to the people who are giving it to you. If you want people to comment on your products, then you should also comment on other people’s products as well. People love it when their work is shared with others, and they will most certainly show gratitude to those who do it.

If you are uncertain how to start this process on your own, there are many professionals that offer help in this area of marketing. They are people who have been involved in the business for a very long time, and are familiar with the tips and tricks of mobile media.

Why Social Media Marketing Is A Great Way To Promote Your Website

Why socialise on the web?

Creating a good website is only one half of the entire process of attracting a lot of visitors that can help you make your website better and well known. In order to do this, you need to find a way to make your website available to people outside the limit of search engines. In fact, relying on search engines to make your website famous is near worthless. It takes a long time, and a lot of high quality posts to make search engines acquainted with you. The best way to make your website known is with the help of social media.

Your options

There are many different social media outlets that you can choose from. The most popular are LinkedIn, Facebook, Twitter, Google +, Pinterest, and many others. Regardless of which one you choose, the whole idea of a social network is to make you closer to your readers. There is no need to share private pictures if you don’t want to, but simply sharing your thoughts and opinions will give shape to the person behind the website, and will make visitors appreciate the fact that they are not reading the words of a random server. In order to make the most of these networks, make sure that you allow your readers to leave comments on your posts. Also, make sure that you do your best to reply to these comments and show that you appreciate the visitors taking time to look at your website.

The reason why social media is one of the best ways to promote your website is because, although not everyone spends a lot of time on search engines, they most certainly spend a lot of time checking their online updates. With the Internet now being available to almost everyone, many people are spending their spare time online. As long as you can get people’s attention this way, they will share your content to all of their followers and will suddenly give you a great burst of traffic.

Negative Image or  Positive Criticism?

Not all feedback from social media will be positive. There will certainly be cases when the comments start to reflect the negative aspects of your website. But this is not as negative as it seems. Any negative comments that you receive should be thought of as positive criticism, and you should try to take time to analyze why someone would think negatively of any of your posts. This doesn’t mean that any stress is needed in the process, just an overall image of how you are portraying yourself and your products to your visitors.

FREE advertising

Social Media is a great way to advertise yourself and your products for free! This is not something that is achieved easily since advertisements cost a lot of money when they need to be released to a wide audience. However, as long as you take some time to build your friends and followers online, you will achieve a very similar effect for free. Also, unlike other businesses that do not have a personal connection with their clients, you will be able to discover just what your clients like and don’t like by browsing through their own social websites. This is often a place where you will be able to find inspiration and new ideas for future products and projects.

There are so many benefits to being an active member of a few social media websites. However, it is better to be very active at two social media than completely unknown in five of them. Choose one that you feel is closest to what you are trying to accomplish, and one where you feel that your target audience is hiding in.

How To Find A Profitable Niche

Let’s Narrow it down.

A niche refers to the area where your products fit in best, depending on the categories. Niches can be both broad, such as technology or art, and they can also be much more specific such as, oil paintings or iPhone accessories. Generally the narrower your niche, the easier it will be for you to attract a specific type of audience and stand out from the crowd. But niche finding isn’t easy, and those who are just starting out will often try a few similar niches before making their final decision.

Steal to start with

Before picking your final niche, you need to start off by checking out the competition. This could easily turn out to be one of the more stressful ways to start, since it won’t be easy to look at the many other successful players and not get cold feet, but nevertheless it is an excellent reality check. Here’s the big decision that you will have to make after eyeing out the others: do you pick a niche without a lot of competition and think it easier to break through it, or do you pick a niche that has high competition and is surrounded by a lot of revenue?

There is no right answer here unfortunately, because nothing can guarantee you success. If you are certain that your product is of absolute importance and will be useful to a lot of people, and this means thousands of people, then go ahead and pick the less popular niche. It will take more time to make yourself known, but if you are an expert in a small area that is not yet crowded with other entrepreneurs, then your customers will have nowhere else to go. However, regardless of how much of an expert you may be in your own area, if there aren’t a lot of people who are willing to buy your products, then you will not be making a lot of money from it. You have to strike the right balance.

More People means more money (obviously)

On the other hand, if you are choosing a very popular niche, you will be more likely to earn a greater sum for your work. It will not be any easier than it is for a small niche, but once you hit the jackpot you will be able to fully enjoy all the hard work that you’ve put into your business. Many webmasters who start off in a large niche often give up just before they start to get somewhere. There is no shortcut to succeeding in a niche; the only true way to do it is to work hard and to never give up. It can take an entire year of hard work before progress can be seen, but once you’ve gained a foothold it will provide an vastly higher ROI than ppc.

Get Social

Niche finding also involves you spreading the word about your niche. Once you feel that you have securely set up your starting point in the business, it is time to advertise it. Not all advertisements require money to be successful though. In fact, the most popular ones currently rely on social media and other websites to do the job for them. There are countless online groups for every niche imaginable, and you should make it a point to become a member of a few of them that you find the most appealing.

A website sitting on its own online will not attract anyone. Despite the niche choice that you’ve made, your website and your products need to have a personality behind them in order to make them attractive. This is why it is important that you pick a niche that you are truly interested in, because if you get bored half way through all that work will have been wasted.

How To Improve Your E-commerce Website

Creating a good e-commerce website can bring a lot of income for your business, and is one of the easiest ways to sell your products online. It drastically cuts down the costs of having your own shop, and it is also available to a worldwide audience, which is not the case with your average shop. Although online businesses have not yet reached their ultimate peak because people are still in the process of discovering them, they are most certainly quickly becoming the newest trend for any type of shopping.

Once you’ve created your online shop, and have made sure that it is visually appealing to the type of customers that you are trying to attract, you need to check how easy your products are to find. If you are only offering one product, then there is not much that your potential customer’s needs to think about. However, if you are offering many different products, make sure that they are easy to find. Your potential customers do not have a lot of patience, and if you are not gripping their attention and giving your products an easy name by which to find them, they may easily leave your website and go shop somewhere else. Aside from giving your product easy names for your customers to find them buy, you could also create an advanced search option that distinguishes your different products by size, prize, color, etc. All of these things together make shopping a lot easier to deal with.

There are different types of shoppers that you will find yourself dealing with, and you need to be prepared to make the most out of all of them.

If you are being faced with instant shoppers, then you need to make sure that your web design is very clear to use. These people do not like to roam around different shops. They know exactly what they want, and it will be the only things they buy regardless of what other offers you have available. For these people, it is important that you have a clear and very visible search bar available. Allow them to see it, quickly find what they want to buy, buy it, and then leave happy. It doesn’t matter that these people spend a very small amount of time on your website; as long as they are willing to buy something you have made the most out of them.

Online shops also have a case of window shoppers. These people like to roam online shops, spending hours and hours looking through all the different products, and then very often, leave without actually buying anything. These people are usually easily attracted by visual triggers than by prices and actual products. As if they were in an actual mall, they like to soak in the experience of shopping without actually spending any money on it. But this is also ok. They are also the type of people who like to share online products through various social websites and as such will provide you with free advertisement.

The most important way to advertise your products is through images. Make sure that they are clear, high-quality images that are big enough to see, and yet not too large to cover up half of your web page. The price of each product should also be clearly visible. Do not try to scam your visitors with prices or give them any false information. Once a potential customer is unhappy with the way you are running your shop, they will never return to it again, and may even badmouth it on other websites as well. Also, allow people to leave reviews on your products. It doesn’t matter if the occasional review that you get is a bad one. Honesty is the best policy in this case.

Search Engine Optimisation Techniques For Your Website

SEO stands for Search Engine Optimisation. Whenever you enter a search term into a search engine, you will be provided with thousands of websites that contain your search query. You will also notice that the websites are ranked according to popularity and relevance to what you are trying to find. The better your website’s SEO, the more likely it is to show up at the top of a search engine’s results list.

Search engines are not controlled by humans since it would not be possible to reply to so many search keywords at the same time. Instead, they operate with the help of texts. Search engine does not see images. So it doesn’t matter how well designed your website seems visual, it will make no difference to any search engine. However, the way that your web pages have been designed through HTML web coding, as well as the keywords that you use in your posts, will certainly have an impact on how quickly your visitors will be able to find your posts through search engines.

Your post’s title is one of the first things that attracts search engines to decide what the post is about. The same applies to your website’s username. So, if you want to write abstract or funny post titles that are nothing to do with the actual content, you will soon find yourself at the very bottom of the list, and will receive a much smaller number of visitors per day. The software programming that allows search engines to help you find whatever it is that you are looking for are called crawlers. They are only activated once a keyword is entered into a search engine. They do not visit websites everyday to check whether or not there are any new updates. This is why it is so important that you take great care of how you are creating all of your posts.

Once a search engine arrives at your posts, it calculates its relevancy before suggesting it as the possible answer to its users. This is calculated in a number of different ways; however, the most popular option is to see how many times the keyword has been used within your text, as well as how many other relevant keywords have been used as well. This does not mean that if you place the same keyword in your text 50 times that it will automatically be considered the best option for a search engine result.

Another important part of good SEO links. This includes both links that you are using to link to another web page, as well as links from other web pages that are linking to yours. The more relevant the content inside these links, the more valuable it is deemed by search engines. These links that lead visitors to your website are called ‘backlinks’. They are thought to be a very important way to calculate the importance and relevancy of your website because they are not something that you can place on your own. You will need the trust and support of other website owners in order to make this possible, and it is a privilege that not everyone can have.

Other examples of great SEO is RSS Feeds and Affiliate programs. The number of RSS Feeds refers to the number of people who are subscribed to receive a notification every time there is a new post on your website. The more people you have subscribed to RSS Feed, the more value will be placed on your website, because people who subscribe trust your content to be of high quality. Affiliate programs are also an excellent way to build great SEO. They often refer to an image, like a banner, of your website appearing on another website, and then hoping that its title will be interesting enough for other new visitors to click. This is a longer process to attract visitors, but it is nevertheless an important one.

Essential Blogging Tips For Business

What are blogs?

Blogs (previously called ‘online journals’) are not a new addition to the world of the Internet, however they are still very relevant and very useful ways to send a message out to the world and even to make money. Blogs, although they are essentially websites, are viewed differently from a traditional website because they are much more personal.

For a website to be called a blog, it needs to be based on its author’s life or opinions on things. Although blogs can be used to advertise products as well, their main purpose is to share different views, personal stories, and attract other people to do the same thing. Instead of relying on social media to let people get to know you, blogging will let you express yourself in many more words and on a space that is entirely yours.

Regardless of whether you are paying for your online blog through a server or if you are hosting it for free, it is still your space, and one which you should be using carefully to fill with a lot of content. All of these things will happen gradually of course. Any attempt to try and speed up the popularity of a blog is almost hopeless and will easily be spotted by other visitors. Blogs should not be thought of as websites where the main accent is placed on advertisement; rather here it should be placed on quality content.

Advertise your knowledge and be recognised

The next part to creating a successful blog is to convince people that you are an expert in your niche. Blogging is all about sharing knowledge with others, and if it looks like you know what you are talking about, more people will be coming to your blog to gain that knowledge. You will not achieve this by boasting about it though. Rather, it will take a while before others gain trust in what you are saying.

When your visitors see that they can rely on you to for being useful, they will respect you more, and if you’re lucky even share news of your blog to other people as well. Your first posts on your blog will often be very general ones and may not contain any new or revolutionary ideas. This is ok for a start.

It’s a good idea to get people to slowly get to know you and your niche. But once you decide to step up your game and create high quality content, you will need to do a lot more research than what you know already. The highest quality posts are the ones which have a different view of a topic or suggest new ideas that are not common on other blogs. It is hard to stand out when there are so many other blogs to compete with, but with a little time and effort you will be able to become well acquainted with your niche. What visitors also find very appealing about blogs as opposed to websites is that they are updated less frequently.

What makes a frequent visitor to your blog

An average blog has about four new posts a week. They usually consist of a lot of text as well as some pictures and discuss topics in detail. This is also what keeps visitors coming back to a certain blog. Rather than being bombarded with new content every single day, your audience can make it a weekly thing to enjoy a cup of coffee while reading your posts. This is enormous advantage that blogs have over websites. They mimic conversations between people, and the comment sections bellow allow others to join in on the conversation as well.

The most important thing to remember is that blogs take a lot longer to become famous than website do. However, once this level of quality and trust is reached between the blogger and their readers, it is a long lasting relationship that is both mutual and supportive.