How We Work
Extremely conscientious in our approach to spending a significant portion of our time getting underneath your brand, searching for a clear understanding of your ambitions and direction. Always ready to listen but we are here to provide clear direction and guidance to achieve your business goals.
Strategy & Planning
With our overall capabilities in digital branding and then digital marketing its paramount to highlight how strategy and planning matters to both.
Both digital presentation and technical marketing research are essential. From establishing your brand differentiators to reverse engineering your primary competitors’ search marketing strategy, we at Blank take a very systematic approach. Ongoing digital branding at all customer touch points must build trust, loyalty and of course profit. However, we believe that establishing your clients “personas” using integrated research plans will enable us to optimize your marketing spend and significantly increase your return on investment.
Having established your digital blueprint we develop your brand through a very specific digital design process. It’s about both beautiful layouts and completely usable interfaces, enabling any potential client to clearly understand both why and how they should contact you. When required, we work with in-house marketing teams, branding agencies, and creative writing teams.
We are highly skilled in digital marketing being specialists in search engine optimization, Google Adwords management and of course social media. We will establish exactly the right channel for your budget and maximize it ensuring we get you a much better return on investment over time.
We distill the key messages to clearly communicate your brand personality, facilitating clear dialogue and engagement with your potential client base. We discover and agree with your values to avoid jargon or corporate speak. Essentially we ensure you are speaking the right language and being listened to by the right client.
Once both your vital message and your website are complete we then create an ongoing content plan designed to build traffic, user loyalty and of course profit. We then help you use the most suitable digital channels to publish your content, establishing clear targets and goals along the way.
Clients get confused by the term ‘content marketing’, often voicing concerns that people wouldn’t be interested in their story. We tactically find popular searches in your niche, construct blogs, infographics and press releases leveraging the wider Internet to do your marketing for you.