Guide To Making Money Through Pay Per Click Advertising

September 15, 2017 BlankCanvasWeb 0

Make money for from your viewers

Making money from your blog or website is something that every owner will have to look forward to at some point in the future. Not everyone wants to make a living from their website/blog, which is fine. However, the more visitors you attract, the more bandwidth space you will need to keep everything running, which also means that your server bill will go up as well. Regardless of how much you love your blog and want it to just be a place for you to relax in, if you do manage to make it big and become popular on the Internet, there is no reason why you should be paying for all of it out of your own pocket.

Pay per click advertisements are small additions to your web page in the form of ads. As their name suggests, for every click on one of those ads, you receive a small amount of money. The more visitors you have, the more clicks you are likely to get. You are free to decide which ads appear on your website, or you can let your PPC provider do this for you. You don’t have to worry about the types of ads that are going to show up for your visitors, because they will always be related to the things that you are talking about most. This means that your visitors will automatically be referred to similar products that they may enjoy.

Advertise to the right crowd

However, simply attracting a lot of traffic is not enough to make an income through PPC. You will need to make sure that the traffic is of high quality, meaning that the people visiting are actually interested in what you are writing and don’t mind clicking on other ads. Not everyone likes ads, and there are still many people that cannot recognise the different types of ads that exist on the Internet, so feel that they will immediately be attacked by a virus or some sort of spyware. This is why it is important to have a relationship that is based on trust with your visitors, so that they will not be worried. It would also be a good idea to create a page on your website that explains the source of the ads, and what their purpose is. In general, it takes over 3000 visitors per day to make a decent amount of income from fans.

Analyse your visitors

The best way to analyse whether you are attracting quality content or not is to see what your visitors are doing when they are on any one of your web pages. How much time are they spending on a page? Usually, most visitors do not spend more than 10 seconds on a web page before clicking the Back button. If your Bounce Rate is above 80%, then visitors are doing just that. Spend some time looking at the country that your visitors are coming from, as well as the number of returning visitors that you have. If people are coming back to your website then you can be sure that your content is interesting, and that you have developed a certain amount of trust with those people.

Research is key

Before making your final decision on which PPC company to sign up to, make sure that you do a little research before applying. Look for previous reviews of the company and see what other people have to say about it. Make sure that you are familiar with their methods of payment and how often you will be paid for your services. Prices for clicks are very different, so you should obviously try to make the most money with a trusted service. Also, check to see what their ads actually look like. Flashing ads are not an enjoyable experience for visitors. Instead, look for discreet ads that will not interfere with the look of your website.