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digital art for beginners

Photoshop Layer Blending Modes Demystified

Many digital artists get confused with regard to Blending modes (Compositing Methods in Painter). Multiply? Screen? Overlay? What do these layer types do and what are they good for? I’m not going to go into great detail, but I am going to unlock a key piece of the Blends Puzzle for you.

A Blending mode applies a layer’s pixels—using a formula designed to produce a particular result—to any underlying pixels it finds beneath the layer. To demonstrate how Blending modes produce different results based on a formula, I’m going to use a White-to-Black gradient on a layer and change its Blending mode, then observe the differences. (Laws of Color, an online digital painting training course covers these in depth using Photoshop. Be sure to checkout their website).

When the gradient layer’s Blending mode is set to Normal (Default in Painter), the gradient is opaque. The Multiply mode treats White as transparent and Black as opaque. The Screen mode is just the opposite; Black is transparent and White is opaque. In each case, the opaque color graduates to transparency.

digital painting techniques

The next three Blending modes are different; Overlay, Soft Light, and Hard Light treat 50% Gray as transparent. At the ends of the gradient layer, underlying pixels are lightened (White) or darkened (Black). The grayscale in-between Black and White graduates to full transparency, which is the 50% Gray value in the middle of the gradient. Essentially, these Blending modes combine the earlier described Multiply and Screen modes. Lighter-than-50% Gray shades are Screened, Darker-than-50% Gray shades are Multiplied.

What makes these three Blending modes visually different from each other is the manner in which each formula is written. Overlay saturates underlying color, as well as lighten and darken. Soft Light is subtle—it lightens and darkens without saturating. Hard Light is visually the truest to Multiply and Screen—Black and White are totally opaque.

digital art tutorial

This is all interesting, but how can it be put to practical use? The answer lies in Non-destructive tonal editing techniques. A 50% Gray-filled layer set to one of the Overlay/Soft Light/Hard Light modes is transparent. It is invisible until lighter or darker tonalities are applied. This layer/Blending mode arrangement makes an excellent non-destructive dodging and burning layer. By using an airbrush and toggling between Black and White, an underlying image can be locally tonal adjusted (e.g., highlights and shadows).

Another novel use of a 50% Gray layer is as a non-destructive texture. A texture applied to 50% Gray has highlight and shadow detail in it. The shades towards 50% Gray will allow the underlying imagery to show through unaffected. The lighter and darker tonalities associated with the highlights and shadows will appropriately affect the underlying image, resulting in a convincing addition of texture.

Because these techniques are layer-based, the Opacity of the layer can be adjusted to control the emphasis of the tonal adjustments. Best of all, the base artwork is not permanently altered.


famous digital artists

Difference Between Traditional Art and Digital Art

What is the difference between traditional art and digital art?

Well traditional artists are earliest form art it involves real tangible materials like paints pencils charcoal canvas and paper.
it’s basically anything that’s real and physical that you use to create artwork.  You use all these materials along with your skill and imagination and knowledge as an artist to create things.

Digital art or digital painting requires a computer a tablet or mouse and the artwork is all digital. Meaning all of the artists created while looking at a monitor or a screen rather than paper or canvas. You decide every brush stroke every color placement down to the last pixel and you are behind every decision that goes into the drawing. It’s not the computer making the art it’s still you it’s just pixels rather than paint.

drawing digital art vs traditional

You can go between the two mediums as well because you can scan traditional art using a scanner and it will show up on your computer as a digital file and this way you can send it to people, and you can edit it just to clean it up and everything. You can make prints of digital art in order to turning into something real and physical and this is a really cool feeling printing off your digital art and having prints of it is just there’s nothing like that just seeing what you’ve been looking at on a monitor finally like come to life is really really cool.

And you can also combine them you can you can take a picture of something traditional that you’ve painted add a little bit of painting digitally and it’s a mixture the best of both worlds. Both of these mediums are different but they both require a high speaker level to achieve good results you have to be a good artist to create good art that’s just how it works it doesn’t matter what medium you use. It is your skills and artists and your preferences on what material you want to use. One isn’t better than the other and they both definitely have their differences and their pros and their cons. You can find more on this on this Digital Painting Podcast

So for constructing drawings like sketching and the planning process I would say that digital art is probably easier for this and it’s more difficult for traditional artists to construct drawings and this is why so it’s definitely easier to construct a drawing in digital art because you have more control. Which is also why I like the undo command. So basically if you make a brushstroke and you don’t like the way it looks you just press Ctrl Z and it disappears! You have selection tools you can flip the drawings, rotate pieces, erase an infinite number of times without your paper completely dissolving.

As for traditional art if you want to move something 2 inches over you have to erase the entire thing that you just drew and draw it again. In the place you want it so it’s definitely more efficient to create an idea digitally than traditionally and actually I know a lot of traditional artists will kind of put together their idea in Adobe Photoshop and then use that as a reference when they paint it. Traditionally and I think that’s a really great method because you save a lot of time now for the actual painting process like shading coloring everything like that.

Web Design San Diego

Important Key Factors to Measure Your Website Performance

Vivid Software Solutions, a Chula Vista Web Design company with locations throughout San Diego County let you know about the key factors to analyze your website performance. You may be in any type of business B2B or B2C, Your website is an important marketing tool for your business. For this reason, your website performance has to be frequently measure, analyzed and updated. Whether you are into any marketing channel such as online, print or broadcast, business is business.

Key factors of measuring the performance of a website will let you know where to make necessary changes, you will come to know learn what content should be created and promoted. You can develop new strategies for the future. Set goals and benchmarks.

If you are not measuring your website performance, you’re not marketing to your fullest potential. Finally, measuring website performance helps you in generating leads and improve website performance. Want to know, What are areas of the website design need to be measured. Below are three different parts of your website as to be analyzed.

  • Website Content – Blog Articles
  • Calls-to-Action
  • Landing Pages

On going web design and SEO content audits – website speed performance:

Website RedesignWeb page speed performance is a vital component of your website that have to be measured and analyzed to ensure your content resonates with the targeted audience. Below are the few parameters that help you successfully measure your website content – blog articles.

  • Measure the number of inner links per blog
  • Measure the count of social shares per blog
  • Track the page views per blog
  • Track the articles with more convincing titles getting more views
  • Use Google Analytics to analyze entire website, blog and know time spent
  • Research finds relevant niche articles with several comments and write another article based off the comments.

Web Development and Call-to-Action Performance:

Promote, engage and encourage users to take an action on your website. By including Call-to-Actions, users are more prone to download an ebook or accept an offer.

  • Measure the number of clicks
  • Measure the number of conversions
  • Measure the Call-to-Action views
  • Change or test CTAs
  • Collect data from Google Analytics, Design CTAs with collected data.

Web Design Landing Page Performance:

SEO ServicesWebsite Design Landing pages are very essential, build it with focusing target specific audiences. Landing pages offer something value and convert visitors into leads. They provide a way to capture leads information through the use of a form.

  • Track the count of submissions each landing page.
  • Analyze the conversion rates of every page.
  • Measure the shares of landing page gets – that makes you know what content is valuable to visitors.
  • Track bounce rates – Aim to be less bounce rate.

In above mentioned areas, observe the relevancy and value. After finishing the analyzation of the above elements, you can be able to see areas of improvement. Make your website fresh up-to-date, finding interesting ways to attract and engage your visitors. That will take you way to generate more leads and increase sales.

Are you looking for expert Chula Vista SEO, Web Developer or Digital marketing specialist, Looking to start a project with us and reduce your burden. We are Web Design Company had built many WordPress (CMS) customized website for various business deals with B2B, B2C, corporate companies, small business and startups.

Vivid Software Solutions, 821 Kuhn Drive, Suite 202, Chula Vista, CA 91914

Modern Responsive Website Development Process

At Vivid Software Solutions, a San Diego web design company, we start the responsive web development process by crafting use cases the consumers intent and key conversion points on desktop tablet and handheld devices. We use web analytics, historical data and consumer research to support our approaches. We then start to define the information architecture, navigation and page structure, with low fidelity layouts or low flies. This is a fast way to create multiple options for designs and start to identify the challenges that we have to overcome. In this phase, we are also recognizing the paths that a consumer will take while navigating on desktop tablet and smartphone.

Next, our user experience team establishes the layout grid structure and breakpoints. It is essential to keep a fluid layout rather than relying on three hard bricks because devices are rapidly changing size and aspect ratio as new devices are constantly entering the market. We always start by creating a base set of grid layouts, and standards for titles subtitles navigation for body fonts. This is very important because it helps us create consistency across layouts significantly reduces the code complexity and also has Organic SEO benefits by ensuring the page structure follows SEO best practices from the beginning.

We use this guide to create interactivity in responsive wireframes giving an idea of how the site will feel and function on each device. Just taking your desktop content and shrinking it down to mobile is not the right approach. Smartphone users are often looking to make a transaction for the shortest amount of time tablet users often spend more time on site than even desktop users so tailoring your content approach per device is critical.

After refinement of the user experiences our art directors apply the final design to the wireframes to bring the brand to life in its new digital format. Then our San Diego web design team builds all the interaction States. You must tailor those interactions per device. For example rollovers on a desktop must be converted to touch interactions clicking carousels should be swipe enabled on mobile. Before launch, we conduct QA testing on numerous devices. We don’t rely on automated testing software there is a physical aspect of navigating our mobile device because you are tapping touching and swiping.

It’s crucial that you physically test to see how everything feels and reacts on a mobile device and don’t be shy to go back and make changes to create a better experience for your customers. Post-launch is essential that you listen to your audience and adapt accordingly make sure that you have an in-depth analytics implementation and watch the user behavior on your website take suggestions to keep an open mind and listen to the analytics.