Beginners Guide to Content Marketing Chapter 1

October 30, 2018 BlankCanvasWeb 1

Complete Guide to Doing Content Properly.

Content marketing may have sounded like a buzzword when it first came on the scene, but today it is clear that any online business ready to make an impact online needs to take content creation and curation seriously. With so much talk about content marketing floating around the digital marketing sphere, we wanted to build a big, juicy guide to getting it right. Over the coming weeks, we’ll be offering insights into all of the most crucial aspects of content marketing, from undertaking thorough audi- ence research you can really use, to capitalising on your content once it’s live. Whether you’re perplexed by white papers or troubled by how to target your unique demographic, we hope you’ll find this guide helpful, inspiring and easy to apply to your own content marketing strategy.

Chapter 1

Doing Your Research

Who are your target audience? Can you picture them? Do you know what they like? Do you know what key problems they face?

If you don’t know, it’s time to start learning about conducting proper audience research, before you even start thinking about putting together a content strategy. Think about it this way: You need to ask a favour from someone over the telephone. You have no idea who they are, what their interests are, what their pet peeves might be or what makes them tick. Without any of this informa- tion, convincing them to help you out is going to be pretty difficult. Conversely, when you know exactly who you’re talking to, it’s much easier to get them on board. You can encourage feelings of connec- tion and friendship by sharing their interests. You could reach out and use their own life experiences to help put them in your shoes. It’s not a perfect metaphor, but it does go some way towards explaining why good audience research is so crucial to content marketing. The better you know your target audience, the more relevant you can make your content. And the more relevant your content is, the more marketing power it will have. So how do you get to know them better?

Interviews

There’s nothing like one-to-one interaction for learning about another person. That’s why conducting a series of customer interviews can be so revealing. Talk- ing to real life customers will generate a wealth of information about the kinds of people you’re serving as a business, and it can even give you a few pointers to help change your company for the better

How to find customer candidates

So how do you find customers to take part? And how can you persuade them to join in? As a society we’re all pretty busy, which makes collaring suitable customer candidates a bit of a challenge. There are, however, a few tactics you can try..

  • Send cold emails or make cold calls

This isn’t always the most effective method but it is relatively cost-effective and can pay off. If you are considering sending out unsolicited emails or mak- ing cold calls to customers and inviting them to take part in an interview, take care, you could put them off for life. Craft a good script for calls and write a heartfelt email template with personal recipient-focussed touches to give yourself the best shot. If you do have a decent budget available, offering incentives and discounts will boost your chances.

  • Use customer satisfaction surveys

It’s very easy to compile customer satisfaction surveys these days. In fact, tools like Google Forms can be put together for free. Attach customer surveys to emails, particularly follow-up emails after a purchase and, if possible, include a discount to incentivise participation. When a customer successfully completes a survey, ask if they would be willing to attend an interview or talk to your team over the phone. Again, you may need to use freebies or discounts to encourage participation.

  • Host a webinar

If possible, make this a fun, exclusive event which will teach attendees some- thing new. If you’re a B2B, perhaps offer an hour of access to your expertise in the form of a no-holds-barred Q&A. If you’re a B2C, consider providing a tutorial relevant to your service or product which dovetails with your custom- ers’ interests. This webinar will give you an opportunity to ask participants questions, get a feel for who they are and invite them to talk further.

How to vet your candidates

Once you’ve got hold of willing participants or survey data you’ll want to get to grips with your demographics to make sure you’re talking to a broad range of customers. This will ensure the data you collect isn’t skewed or geared towards just one area of your market. Surveys will already give you plenty of data on who you’re talking to, but if you’re conducting telephone or in person interviews, you’ll want to make sure you’re talk- ing to the right people.

In order to use the most diverse interview group possible, break your in- terviewees up according to key demographic data. Ensure that you have an even spread. Of course, if your business is exclusively geared to over 60s, you will need to adjust your spectrum accordingly. Whatever your target market may be, look for an even spread within that spectrum of:With your interviewees (or data) ready to go and your demographics nicely even, you’re ready to get asking those important questions. Here are a few tips to help you with the actual interview process.

  • Record interviews or conduct them as a duoIf it doesn’t make your customer feel too uncomfortable, make sure you record their interview. This is especially important over the phone as it will ensure no crucial data gets missed or lost. If you are unable to record your interviewees, bring a colleague into the interview. That way, one of you can ask the questions while the other takes notes.
  • Choose the phone over email or in-person interviewsEmail is a very tricky medium for getting a feel for what people really think and where you can push for more information. In person interviews can be a pain to attend and intimidating to sit through. A phone interview (if you’re working as a duo, simply pop the interviewee on speaker phone) has the perfect balance. It’s personal enough to get a good feel for your customer and it’s distant enough to make your interviewee feel comfortable enough to really open up.
  • Talk about problems firstEveryone likes to gripe and moan – it’s just human nature! It’s not always easy for customers to offer solutions to potential issues cold, so start your interview by discussing any problems they may have had with your service or about their typical buying behaviour before you ask them about how you can make it all better.
  • Avoid leading questionsAsking questions which lead interviewees towards a certain answer will skew your results so question carefully. For example, instead of asking: “Did you find our website difficult to navigate?” opt for: “How was your experience of using our website?”
  • Ask open questionsA question like: “Are you responsible for purchasing services for your company?” will only generate a one word answer: yes, or no. This is a closed question and it will not help you collect a lot of useful information. “Can you describe the service purchasing process in your company?” is an open question which will give you an awful lot more information you can use.
  • Help your interviewee feel comfortableYou may find that the customers you interview aren’t willing to be too nega- tive or too open about their experiences of your business. It can be help- ful to affirm any negative feelings they do express to make them feel more comfortable elaborating on them. For example, if an interviewee mentions that they have found your website annoying to navigate, you could affirm their negative feeling and encourage elaboration by saying: “That must have been an annoying issue for you, can you tell me which aspects you found particularly unhelpful?”
  • Be patient with digressionsSticking to an interview script will make sure that you get all the answers you’re looking for and that there’s no opportunity for awkward pauses. How- ever, if your interviewee digresses from the script, let them talk. You could find out even more detail which could be of use. If the conversation roams well outside of what is relevant, try to delicately steer it back to the script.

Asking the right questions

So now you’re all set to conduct your interviews, what questions do you need to ask to inform and improve your content marketing? This will largely depend on whether you’re a B2B or B2C…

For all participants

• Age, gender, marital status, family (kids/no kids) etc.
• Educational background (level attained, place of study, area of study)
• Career path (how did they get to where they are today?)

• Age, gender, marital status, family (kids/no kids) etc.
• Educational background (level attained, place of study, area of study)
• Career path (how did they get to where they are today?)

• Where do they access information?
• What publications do they read?
• Which online sources do they frequent?
• What social networks do they use?
• Who do they most look up to? Why is that?

• What are their most significant problems regarding X?
• When were these challenges last an issue?
• Why was this problem difficult for them?
• Have they taken steps to solve the issue? What were those steps?
• Why were these solutions not ideal?

• What are their preferred mediums for interacting with sellers?
• What information is important to them before a purchase is made?
• What was their last purchase? Why was it made? What informed the buying decision?

For B2C participants

• How do they like to use their leisure time?
• What are their leisure time “treats”?
• What are their least favourite “boring” tasks and activities?
• What subjects do they most like to read about?

For B2B participants

1. What is their job title and role?
2. Do they have a direct supervisor?
3. Do they supervise others?
4. How does their normal work day pan out?
5. Which skills are needed in their role?
6. What goals are key parts of their job?

7. Which industry are they working in?
8. What revenue does their company generate?
9. How many employees work for the company?

For B2B participants

Building personas

You’ve found your participants, you’ve grilled them thoroughly, you’ve used interview best practices – now you should have a whole lot of juicy information on your hands. That means it’s time to start building your buyer personas.

Before you get started, remember that the personas you generate from all your data need to be fictional. They shouldn’t be based on a particular customer you’ve spoken to. Leave all of your experience with customers at the door and instead use the cold, hard facts to develop a good collection of personas.

Identifying sub-groups

Using your data, distil all of your information into new fictional characters which sum up clear sub-sections of your target market called customer groups.

With so much information to go on, this can feel like finding a needle in a haystack, but there are a few ways to make this process a little easier. Try dividing your interviewees into groups based on one of the following criteria, one “criteria” should be a clear fit for your data which will allow you to apply the criteria to all interviewees, creating obvious groups. These groups can then be turned into your personas:

  • BehaviouralSegmented based on how they approach purchasing using factors including price sensitivity, how often they buy, how loyal they are to specific brands and their ultimate purchasing goals.
  • PsychographicSegmented according to overall values, views, attitudes and lifestyles.
  • DemographicSegmented according to age, sex, gender, education, income, marital status etc.
  • GeographicSegmented by factors including urban vs. rural environment, climate and region.

Creating your persona

When you create your persona make sure you include:

  • Demographics (age, gender, marital status, education etc.)
  • Employment information (roles and responsibilities)
  • The goal they’ve come to your site to achieve
  • Their home environment
  • Their social life
  • How they use technology (particularly social media)
  • Their key frustrations and concerns
  • The key pressures they experience in life
  • Their biggest overall needs
  • What their role is in buying processes (personally and/or professionally)

To help bring your shiny new persona to life and make it easier to identify with them when creating your content strategy, it can also be helpful to add a little colour in the form of:

  • A name for your character (Persona A and Persona B just won’t do!)
  • A picture of your character
  • A telling quote which sums up your persona

Bonus industry tips!

  • Branch out.If you can only access a small customer base or struggle to find interview participants, consider partnering with a company or publication in a similar sector with a similar demographic to your own. Pooling your information will give your research greater statistical significance.
  • Look at internal sources.Searching externally for data (as outlined above) is essential, but sometimes you already have lots of resources right under your nose. Analyse data from your CRM and marketing automation platforms. It may well help you discover trends and insights you’d never have encountered otherwise.
  • Talk to support and sales.Team members in customer facing roles are often goldmines of information about your customers. They’ll know their common niggles, the standard objections and broad customer types too. Use this to your advantage by asking them lots of questions and running your personas past them.
  • Follow your customers.Social media isn’t just about sharing your communications, it’s also a great way to interact with your customers. Use it to explore what they share and favourite online to get a real feel for who you’re talking to.
  • Think small.If you’ve retrieved a lot of information, forget about the big picture and think about small goals. For example, take time to drill down to discover the key challenges your customers face. Later on, use your data to work out which brands and public figures hold the most sway with your client base. Think small and, as you go, the big picture will emerge.

How To Make The Most Of Social Media Marketing

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Awesome way to advertise

Successful promoting and grabbing the attention of viewers is becoming more and more difficult for today’s advertisers, as well as anyone else who may be trying to get a message across to a wide audience. It may still be hard to believe, but the Internet is grabbing people’s attention and keeping it a lot better than television or any other media.

The Internet is fun and it requires you to engage in it in order to make use of it. Advertisements that are displayed as commercials on television are largely ignored nowadays, and are used as nothing more than an excuse for a bathroom break. This is why new media marketing has become the latest advancement in advertisement, and something that many entrepreneurs are frantically trying to learn.

Make the most of the internet

To start making the most of this new way of connecting to your audience, you will need a personal website, and accounts to a few of the most popular social websites currently available. After this initial step, everything else is a game of skills and determinations. You need to make your online web pages entertaining to read and also very easy to reach from any possible location. This includes both PCs as well as mobile devices, which so many people are now using for on-the-go purposes. The easier your web pages are to access, the less annoying it will be for visitors to try and get to a product or piece of information that you are offering them.

Allow a lot of space for your visitors to be able to comment on posts as well as to easily share them on other social networks. Online communication makes people feel involved and shows them that their opinions do matter and will be viewed by others as well. Even if comments are negative, they are still a great starting point for a discussion; even more so because it is a lot more interesting when a few sparks fly during discussions, rather than having a calm and monotonous atmosphere.

Sharing is caring

In order to make the most of new media marketing, you also need to be involved with video sharing. Broadcasting yourself and your products is one of the most efficient ways of reaching out to people. An audience feels closer to those who reveal themselves to others and who share some personal information with them. This does not mean that you will ever be forced to reveal any intimate details about you, but you should think about tell your audience a little about yourself, your hobbies, your likes and dislikes, and any other little details that will show you as a real person and not just a clump of text on a website.

DO NOT under value the power of social media

You may think that driving people away from your website to other social networks would be a bad thing, but it most certainly isn’t. These networks have become an online ‘home away from home’, a place like an online café where everyone gathers to share their opinions and discoveries. Not only will it show trust that your visitors will return to your web pages regardless of where else you are sending them, but you are also letting them know that you have your own place online that is more personal and easier to connect with others.

Marketing is no longer a simple matter of creating an advertisement and flaunting it around. With so many new businesses and products coming out every day, it is now more than ever difficult to prove yourself as unique and attentive to your audience. It takes time to gain popularity on the Internet, however once you achieve it, the benefits are greater than any other marketing source can currently provide.

4 Crucial Elements To Good Search Engine Optimization

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SEO is a very important part of website development, and although it is difficult to set up and learn how to use in the beginning, it will certainly pay off in the long run. In order to help SEO improve your website, a basic knowledge of SEO is necessary. However, a little research into the area will be enough to get you comfortable with the term. After this, you will need to get to know the true elements of SEO that make a website work.

The whole point of SEO is in not attracting just any type of visitor as long as they are coming in large quantities. Rather have a high number of quality visitors who can help your website gain more popularity and with a little help, increase its production and income levels.

Search engines will determine what your visitors are doing on your website and how much time they are spending on it. This will determine the quality of your website, and if it’s thought to be useful and important, it will be placed higher on the search engine results page. How do they know this? Search engines can calculate how long visitors remain on your website, as well as how many other pages, if any, they visit once they are there. If the bounce rate of your visitors is above 50%, you will need to do a lot more work before you hit the first page of the results. If you are wondering how much effort you need to put into your SEO work, the answer is almost always – a lot.

The more you try to make SEO work for you at the very beginning, the fewer corrections you will have to do later when you realize that some of your web pages are seriously lacking in SEO development. Although this is in most cases not necessary, some website owners hire professional SEO creators to do the job.

The first thing that shouts of poor SEO is a bad coding system, which involves both the HTML and CSS not being verified by W3C. These two programs are the core necessities for any good web design and web development, and if they are not done properly, the entire website, as well as its SEO, will be compromised.

All HTML and CSS codes are read by servers, so it is important that they are as clear to the server as possible and without any errors. Meta tags are another important part of SEO. It refers to the various keywords and descriptions that are found inside the text, the post title, and even the header.

The better the meta tags reflect your content for each post, the easier it will be for them to be found by search engines. Meta tags are also used as descriptions for each one of your posts. They are usually allowed up to 150 characters, and you should make the most of them and write a detailed description of your post that will also include the most important keywords.

To make it even easier for search engines to find you, create a site map of your website and submit it to the most popular search engines. Not having a site map does not make your website invisible, but it is easier to do this one step and make the process of being discovered faster.

Finally, make sure that you are using your links correctly. Links are a great way to build up the SEO of your website. It doesn’t really matter if you are creating your links, linking from one post to another, or if someone else is featuring you in one of their posts, as long as you are being promoted through links, you are doing it right.

Optimising Your Content With The Right SEO Keywords

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Why keywords are actually key

Keywords were largely ignored during the first installments of websites. In fact, for a long time the term didn’t even exist as part of a web page. Before the great boom of search engines, any information was difficult to find online, and most web pages were simply large bundles of text that you would spend hours going through in a somewhat unorganized way. However, keywords are now one of the most important parts of a web page, and webmasters are doing a lot of research on them in order to make sure that they are relevant and easy to stumble on.

They are so important that they have now become one of the first determining factors when websites show up as results in search engines. People search for things by writing a short phrase or sentence which is a detailed representation of what they are looking for. The closer their search terms are to the ones in your content, the higher the chances that they will be directed to your website as opposed to another one.

SEO Strategy and what it is

Although a great deal of this process is a matter of luck, another part of it is detailed research and strategically placed SEO keywords. They need to be used in moderation, and also to be placed in the main content of a web page, as well as the anchor text and meta data.

Anchor text usually refers to the description of images or dynamic content on your web pages. The more relevant these keywords are to the content, the easier they will be to find through search engines. Meta data refers to the text that shows up below your post in search engine results. It is usually no more than 140 characters, and should be used to include both a short description of that particular content, as well as a small number of most relevant words.

Good content

Although webmasters are trying to make search engine attracted to their website, the bottom line is that it will first be read by real people, and then by search engines. There is no point in trying to overwhelm your pages with keywords if they end up looking like spam and make visitors click the ‘back’ button. It is impossible to grab the attention of visitors or their trust if what you are presenting as part of your business looks fake and forced.

Regardless of what may bring search engines towards you, the most important thing is to make sure that your content is written whole heartedly and that you truly enjoy the things that you are presenting online. The Internet is entirely composed of words and symbols. Images, despite looking different at first, are also seen as symbols and anchor descriptions by search engines. So how do you know which keywords are the best ones for your content and image description? There are two ways to reach an answer for this. The first is to think of them yourself.

Power of Google

To look at what the most relevant words for each web page and product might be, and to use those in the description and content. Another way is to get more detail about the most frequently typed phrases related to your content.

Google, as the world’s most used search engine, offers a keyword tool that allows you to type in what you think would be a relevant phrase for your web page, and then see how frequently it is searched for and if there are any other variations of it.

This is a great way to see how your content will measure compared to others, and whether or not there is a lot of competition that you must stand unique to. Although they are not the most important elements of a website, keywords will help others reach you and read what they were looking for without feeling pushed to do so.

Expand Your Reach With Mobile Media Marketing

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Mobile is here to stay

Mobile Media is now one of the most popular ways to browse the Internet. Although people have a PC or laptop at home, our lives are a lot busier than they used to be in the past. Now, many people have smart phones and tablets that they take
everywhere with them. These devices are very handy, and keep people online at all times. As long as your website is capable of looking good on mobile devices, you are good to go, and you can start enjoying all the benefits of mobile media marketing.

Because mobile media is such a new way to spread the word about you, many people haven’t started using it to their advantage yet. This is precisely why it is so important to seize the moment and be one of the first to share your website through mobile devices. Websites don’t look the same on a PC and on a mobile device, so you need to download the appropriate application and install it on your website before you are certain that everything is working properly.

Be aware of Mobile

Not every part of your website will be visible to your mobile audience. However, with the appropriate applications installed, you can choose which parts of your website show up on mobile devices and which ones remain hidden. Obviously, the most important thing that needs to be shown is your posts. They are the heart of your website and will gain the most attention. It doesn’t matter if your mobile visitors can see your sidebars, because if they like your website enough, they will give it a second glance on their PC when they get home. This is a very important step. If your visitors are coming back from their PCs, then they fall into the category of being quality visitors, and the ones that will most likely click on your ads and buy your products.

Don’t panic

Do not expect a huge increase of traffic through mobile media, for the simple reason that not enough people are using it yet. Most mobile phones and tablets are still used to only access social websites and not for browsing the Internet. This will most definitely change in the future, but it doesn’t mean that you shouldn’t try and make the most of it regardless. However, because so many people are using social media through their mobile devices, you could also make sure that your business is accessible to social websites as well. Open up an account of a couple of social websites and see how many visitors you can attract this way as well.

Looking good?

Every type of business can reap the benefits of mobile media, as long as you know which method of media is the best one for you and don’t miss the mark. If your business is related to photography, your website needs to visually look as good as possible, and allow visitors to browse through high-quality images of your work despite the smaller screen size.

Despite the fact that your website will be a smaller version of what it usually is, comments and social sharing should also be easily available.

What can be your biggest advantage?

The biggest advantage will be gained only if you give the same respect and attention back to the people who are giving it to you. If you want people to comment on your products, then you should also comment on other people’s products as well. People love it when their work is shared with others, and they will most certainly show gratitude to those who do it.

If you are uncertain how to start this process on your own, there are many professionals that offer help in this area of marketing. They are people who have been involved in the business for a very long time, and are familiar with the tips and tricks of mobile media.

Why Social Media Marketing Is A Great Way To Promote Your Website

September 15, 2018 BlankCanvasWeb 0

Why socialise on the web?

Creating a good website is only one half of the entire process of attracting a lot of visitors that can help you make your website better and well known. In order to do this, you need to find a way to make your website available to people outside the limit of search engines. In fact, relying on search engines to make your website famous is near worthless. It takes a long time, and a lot of high quality posts to make search engines acquainted with you. The best way to make your website known is with the help of social media.

Your options

There are many different social media outlets that you can choose from. The most popular are LinkedIn, Facebook, Twitter, Google +, Pinterest, and many others. Regardless of which one you choose, the whole idea of a social network is to make you closer to your readers. There is no need to share private pictures if you don’t want to, but simply sharing your thoughts and opinions will give shape to the person behind the website, and will make visitors appreciate the fact that they are not reading the words of a random server. In order to make the most of these networks, make sure that you allow your readers to leave comments on your posts. Also, make sure that you do your best to reply to these comments and show that you appreciate the visitors taking time to look at your website.

The reason why social media is one of the best ways to promote your website is because, although not everyone spends a lot of time on search engines, they most certainly spend a lot of time checking their online updates. With the Internet now being available to almost everyone, many people are spending their spare time online. As long as you can get people’s attention this way, they will share your content to all of their followers and will suddenly give you a great burst of traffic.

Negative Image or  Positive Criticism?

Not all feedback from social media will be positive. There will certainly be cases when the comments start to reflect the negative aspects of your website. But this is not as negative as it seems. Any negative comments that you receive should be thought of as positive criticism, and you should try to take time to analyze why someone would think negatively of any of your posts. This doesn’t mean that any stress is needed in the process, just an overall image of how you are portraying yourself and your products to your visitors.

FREE advertising

Social Media is a great way to advertise yourself and your products for free! This is not something that is achieved easily since advertisements cost a lot of money when they need to be released to a wide audience. However, as long as you take some time to build your friends and followers online, you will achieve a very similar effect for free. Also, unlike other businesses that do not have a personal connection with their clients, you will be able to discover just what your clients like and don’t like by browsing through their own social websites. This is often a place where you will be able to find inspiration and new ideas for future products and projects.

There are so many benefits to being an active member of a few social media websites. However, it is better to be very active at two social media than completely unknown in five of them. Choose one that you feel is closest to what you are trying to accomplish, and one where you feel that your target audience is hiding in.

How To Find A Profitable Niche

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Let’s Narrow it down.

A niche refers to the area where your products fit in best, depending on the categories. Niches can be both broad, such as technology or art, and they can also be much more specific such as, oil paintings or iPhone accessories. Generally the narrower your niche, the easier it will be for you to attract a specific type of audience and stand out from the crowd. But niche finding isn’t easy, and those who are just starting out will often try a few similar niches before making their final decision.

Steal to start with

Before picking your final niche, you need to start off by checking out the competition. This could easily turn out to be one of the more stressful ways to start, since it won’t be easy to look at the many other successful players and not get cold feet, but nevertheless it is an excellent reality check. Here’s the big decision that you will have to make after eyeing out the others: do you pick a niche without a lot of competition and think it easier to break through it, or do you pick a niche that has high competition and is surrounded by a lot of revenue?

There is no right answer here unfortunately, because nothing can guarantee you success. If you are certain that your product is of absolute importance and will be useful to a lot of people, and this means thousands of people, then go ahead and pick the less popular niche. It will take more time to make yourself known, but if you are an expert in a small area that is not yet crowded with other entrepreneurs, then your customers will have nowhere else to go. However, regardless of how much of an expert you may be in your own area, if there aren’t a lot of people who are willing to buy your products, then you will not be making a lot of money from it. You have to strike the right balance.

More People means more money (obviously)

On the other hand, if you are choosing a very popular niche, you will be more likely to earn a greater sum for your work. It will not be any easier than it is for a small niche, but once you hit the jackpot you will be able to fully enjoy all the hard work that you’ve put into your business. Many webmasters who start off in a large niche often give up just before they start to get somewhere. There is no shortcut to succeeding in a niche; the only true way to do it is to work hard and to never give up. It can take an entire year of hard work before progress can be seen, but once you’ve gained a foothold it will provide an vastly higher ROI than ppc.

Get Social

Niche finding also involves you spreading the word about your niche. Once you feel that you have securely set up your starting point in the business, it is time to advertise it. Not all advertisements require money to be successful though. In fact, the most popular ones currently rely on social media and other websites to do the job for them. There are countless online groups for every niche imaginable, and you should make it a point to become a member of a few of them that you find the most appealing.

A website sitting on its own online will not attract anyone. Despite the niche choice that you’ve made, your website and your products need to have a personality behind them in order to make them attractive. This is why it is important that you pick a niche that you are truly interested in, because if you get bored half way through all that work will have been wasted.

How To Improve Your E-commerce Website

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Creating a good e-commerce website can bring a lot of income for your business, and is one of the easiest ways to sell your products online. It drastically cuts down the costs of having your own shop, and it is also available to a worldwide audience, which is not the case with your average shop. Although online businesses have not yet reached their ultimate peak because people are still in the process of discovering them, they are most certainly quickly becoming the newest trend for any type of shopping.

Once you’ve created your online shop, and have made sure that it is visually appealing to the type of customers that you are trying to attract, you need to check how easy your products are to find. If you are only offering one product, then there is not much that your potential customer’s needs to think about. However, if you are offering many different products, make sure that they are easy to find. Your potential customers do not have a lot of patience, and if you are not gripping their attention and giving your products an easy name by which to find them, they may easily leave your website and go shop somewhere else. Aside from giving your product easy names for your customers to find them buy, you could also create an advanced search option that distinguishes your different products by size, prize, color, etc. All of these things together make shopping a lot easier to deal with.

There are different types of shoppers that you will find yourself dealing with, and you need to be prepared to make the most out of all of them.

If you are being faced with instant shoppers, then you need to make sure that your web design is very clear to use. These people do not like to roam around different shops. They know exactly what they want, and it will be the only things they buy regardless of what other offers you have available. For these people, it is important that you have a clear and very visible search bar available. Allow them to see it, quickly find what they want to buy, buy it, and then leave happy. It doesn’t matter that these people spend a very small amount of time on your website; as long as they are willing to buy something you have made the most out of them.

Online shops also have a case of window shoppers. These people like to roam online shops, spending hours and hours looking through all the different products, and then very often, leave without actually buying anything. These people are usually easily attracted by visual triggers than by prices and actual products. As if they were in an actual mall, they like to soak in the experience of shopping without actually spending any money on it. But this is also ok. They are also the type of people who like to share online products through various social websites and as such will provide you with free advertisement.

The most important way to advertise your products is through images. Make sure that they are clear, high-quality images that are big enough to see, and yet not too large to cover up half of your web page. The price of each product should also be clearly visible. Do not try to scam your visitors with prices or give them any false information. Once a potential customer is unhappy with the way you are running your shop, they will never return to it again, and may even badmouth it on other websites as well. Also, allow people to leave reviews on your products. It doesn’t matter if the occasional review that you get is a bad one. Honesty is the best policy in this case.

Search Engine Optimisation Techniques For Your Website

September 15, 2018 BlankCanvasWeb 0

SEO stands for Search Engine Optimisation. Whenever you enter a search term into a search engine, you will be provided with thousands of websites that contain your search query. You will also notice that the websites are ranked according to popularity and relevance to what you are trying to find. The better your website’s SEO, the more likely it is to show up at the top of a search engine’s results list.

Search engines are not controlled by humans since it would not be possible to reply to so many search keywords at the same time. Instead, they operate with the help of texts. Search engine does not see images. So it doesn’t matter how well designed your website seems visual, it will make no difference to any search engine. However, the way that your web pages have been designed through HTML web coding, as well as the keywords that you use in your posts, will certainly have an impact on how quickly your visitors will be able to find your posts through search engines.

Your post’s title is one of the first things that attracts search engines to decide what the post is about. The same applies to your website’s username. So, if you want to write abstract or funny post titles that are nothing to do with the actual content, you will soon find yourself at the very bottom of the list, and will receive a much smaller number of visitors per day. The software programming that allows search engines to help you find whatever it is that you are looking for are called crawlers. They are only activated once a keyword is entered into a search engine. They do not visit websites everyday to check whether or not there are any new updates. This is why it is so important that you take great care of how you are creating all of your posts.

Once a search engine arrives at your posts, it calculates its relevancy before suggesting it as the possible answer to its users. This is calculated in a number of different ways; however, the most popular option is to see how many times the keyword has been used within your text, as well as how many other relevant keywords have been used as well. This does not mean that if you place the same keyword in your text 50 times that it will automatically be considered the best option for a search engine result.

Another important part of good SEO links. This includes both links that you are using to link to another web page, as well as links from other web pages that are linking to yours. The more relevant the content inside these links, the more valuable it is deemed by search engines. These links that lead visitors to your website are called ‘backlinks’. They are thought to be a very important way to calculate the importance and relevancy of your website because they are not something that you can place on your own. You will need the trust and support of other website owners in order to make this possible, and it is a privilege that not everyone can have.

Other examples of great SEO is RSS Feeds and Affiliate programs. The number of RSS Feeds refers to the number of people who are subscribed to receive a notification every time there is a new post on your website. The more people you have subscribed to RSS Feed, the more value will be placed on your website, because people who subscribe trust your content to be of high quality. Affiliate programs are also an excellent way to build great SEO. They often refer to an image, like a banner, of your website appearing on another website, and then hoping that its title will be interesting enough for other new visitors to click. This is a longer process to attract visitors, but it is nevertheless an important one.

Essential Blogging Tips For Business

September 5, 2018 BlankCanvasWeb 0

What are blogs?

Blogs (previously called ‘online journals’) are not a new addition to the world of the Internet, however they are still very relevant and very useful ways to send a message out to the world and even to make money. Blogs, although they are essentially websites, are viewed differently from a traditional website because they are much more personal.

For a website to be called a blog, it needs to be based on its author’s life or opinions on things. Although blogs can be used to advertise products as well, their main purpose is to share different views, personal stories, and attract other people to do the same thing. Instead of relying on social media to let people get to know you, blogging will let you express yourself in many more words and on a space that is entirely yours.

Regardless of whether you are paying for your online blog through a server or if you are hosting it for free, it is still your space, and one which you should be using carefully to fill with a lot of content. All of these things will happen gradually of course. Any attempt to try and speed up the popularity of a blog is almost hopeless and will easily be spotted by other visitors. Blogs should not be thought of as websites where the main accent is placed on advertisement; rather here it should be placed on quality content.

Advertise your knowledge and be recognised

The next part to creating a successful blog is to convince people that you are an expert in your niche. Blogging is all about sharing knowledge with others, and if it looks like you know what you are talking about, more people will be coming to your blog to gain that knowledge. You will not achieve this by boasting about it though. Rather, it will take a while before others gain trust in what you are saying.

When your visitors see that they can rely on you to for being useful, they will respect you more, and if you’re lucky even share news of your blog to other people as well. Your first posts on your blog will often be very general ones and may not contain any new or revolutionary ideas. This is ok for a start.

It’s a good idea to get people to slowly get to know you and your niche. But once you decide to step up your game and create high quality content, you will need to do a lot more research than what you know already. The highest quality posts are the ones which have a different view of a topic or suggest new ideas that are not common on other blogs. It is hard to stand out when there are so many other blogs to compete with, but with a little time and effort you will be able to become well acquainted with your niche. What visitors also find very appealing about blogs as opposed to websites is that they are updated less frequently.

What makes a frequent visitor to your blog

An average blog has about four new posts a week. They usually consist of a lot of text as well as some pictures and discuss topics in detail. This is also what keeps visitors coming back to a certain blog. Rather than being bombarded with new content every single day, your audience can make it a weekly thing to enjoy a cup of coffee while reading your posts. This is enormous advantage that blogs have over websites. They mimic conversations between people, and the comment sections bellow allow others to join in on the conversation as well.

The most important thing to remember is that blogs take a lot longer to become famous than website do. However, once this level of quality and trust is reached between the blogger and their readers, it is a long lasting relationship that is both mutual and supportive.

Wield The Power Of Video Marketing For Your Business

July 23, 2018 BlankCanvasWeb 0

Fast and effective 

Video Marketing has made a lot of people very popular, and also very rich. As important as words are, visual marketing always attracts a lot more attention. Unfortunately, not everyone likes to read, but everyone likes to watch a video that explains things to them. It is a much easier and faster way to reach out to everyone, and is also very easy to share. By 2015, online video views are predicated to increase to 1.5 billion viewers. There is no better time than now to make the most of video marketing.

Be extravagant

Creating a video is a fun process and can be done in a number of ways. The easiest thing to make is a slideshow. Although not very interactive, it is a quick way to show images of products or quotations related to your website. All it takes is some nice music in the background and people will already love it more than a long marketing talk. An even nicer thing would be to createa video of footage related to your business. However, the best method to attract people through video marketing would be to actually film yourself promoting your website or product. People love watching others on video, and this also brings you as close as possible to your audience. But not everyone wishes for their face to be shown to thousands of people, which is also ok.

Fresh young audience

The majority of audience members influenced by video marketing are young people aged 13 – 28 years. They spend the most time online according to research studies, and they are also the most likely visitors that you can attract. So if you are trying to create a video for them, make sure that it is fun and colourful and that will make them watch it to the very end. If people are not watching your entire video, then you will need to rethink your filming and editing strategy and make it more interesting. It takes time to learn how to make the best video, but it is also something that is done through trial and error before you reach your perfect video strategy. Videos do not bring money to businesses through clicks. Their purpose is to advertise a business is the most creative way currently possible. These videos work best if there are posted to popular video sharing websites that have millions of daily viewers. They can also easily be shared through other social media websites and even through emails. They are also easy for search engines to find through keywords, because despite of the topic of your video, there are still less of them than web pages to look through.

The requirements

It does not take much to create a video. As long as you have video camera and some sort of editing program you are good to go.

Although some businesses spend a lot of money to make their videos look more professionals, videos that look homemade and personal are more likely to make people stay and watch them. The topic of the video can be about anything, as long as your viewers can see that you have made the effort to make it on your own, they will appreciate it.

Get inspired… or seek experience

If you feel that you need a little bit of support before you make your own solo videos, you can always ask someone with more experience to share the spotlight with you. Many bloggers and website owners team up with others for visual exposure because it is easier and also because you can combine your current number of visitors with someone else’. This is a great and easy way to get a larger audience, and hope that your partner’s audience will also become your own at some point.

Easy To Implement SEO Strategies To Increase Traffic

July 23, 2018 BlankCanvasWeb 0

The art of growing your site traffic can be somewhat difficult to master, and the thought of it alone can be particularly daunting.

There are literally hundreds of strategies out there you can try, but my guess is you don’t have a lot of time to scour through sites and blogs for days on end.

The best way to increase traffic to your site is to use easy to implement SEO strategies, like adding more web pages, for example. Let’s take a deeper look at what you can do to achieve a higher number of website traffic:

More Web Pages

Adding more web pages to your site means in theory you’ll get more traffic, because the pages will trigger more search terms and you’ll be visible for more search queries. Each page you add should be unique, relevant and high quality in order for it to be effective.

High Quality Content

High quality content is an essential SEO strategy if you want to get more traffic to your site. However, research suggests that the pages that commonly rank on page one of Google aren’t only high quality, but have a high word count too – approximately 2000 words or more. This means you must focus on producing high quality, in depth content that will still be readable years from now.

A Consistent Writing Schedule

Quantity isn’t the goal here; quality is, as mentioned before. However, it will benefit you to set up a consistent writing schedule and stick to it. The more your practice writing great posts, the better you’ll get at it.

Don’t worry about what you write at first either; as the saying goes, ‘write drunk, edit sober’. This allows you to get all of your thoughts down on the page and then go back and make it perfect later on. If you can commit to writing just 2 posts per week, that will be a great help in increasing your traffic!

Guest Blogging

Don’t think that the only way to get more traffic is to write quality content for your own sites – try guest blogging on the most authority sites you can muster to gain even more fans/followers/sharers. If you can network with bloggers relevant in your industry and get the chance to write a guest blog for them, you’ll be exposed to all of their traffic. The other blogger may even write a post for your site, which can benefit you both!

Commenting on Blog Posts

Commenting on blog posts with something useful, e.g a solution to a problem or another insight into the subject, can help you to become more well known and get you more clicks. Many people post generic comments or similar comments on lots of blog posts, but it’s much more effective to write a targeted comment mentioning something specific about the post.

More Targeted Keyword Research

Keywords are extremely valuable when it comes to SEO and getting more traffic, so you need to work out how relevant your web pages are to a user searching for those keywords. Although somebody selling shoes might want to use the more generic term ‘shoes’, it’s very competitive, expensive, and won’t be the best option for increasing your traffic. Instead, you need to make your keywords more targeted, for example; ‘cheap womens shoes’ or ‘handmade leather shoes’.

A Responsive Web Design

A responsive web design will increase your traffic vastly; there’s no doubt about it. More people are opting to use mobiles and tablets over desktops nowadays, so of course it makes sense to ensure your visitors are going to be able to view your site and have a great experience while there, no matter what device they come in on.

Unique Infographic Designs

Infographics are an effective form of content marketing, but to bring them into the 21st century you need to make sure that you have a truly unique design that’s amazing to look at. Although a regular infographic will help you to get more traffic and backlinks, one with an outstanding design will increase them so much more. Get creative with your designs; why not see if you can make the graphics move? You could even have a designer create an attractive 3D infographic, which is worth it even if it is pricy!

Fast Loading Times

The speed your website loads can have a serious effect on your rankings. Google actually found that when they listed slow sites toward the top of the listing pages, people had a poor user experience and decreased their use of Google as a result! Just a tenth of a second can matter in this situation, as Amazon found out when they lost 1% of their revenue after their site slowed down – image how much that is for a billion dollar company?

Create Social Media Accounts

If you haven’t already got social media accounts on some of the most popular platforms, you’re missing out. On Facebook and Twitter, there are approximately 1.3 billion users – imagine the amount of people that could be sharing your posts/liking your page/interacting with you! There are also platforms like Instagram, Pinterest, and LinkedIn.

The best thing to do is work out where your target audience are most likely to be, and focus on those platforms. Post content regularly like you would your blog, and try to interact with your audience as much as possible by asking questions and replying to comments in a timely manner.

Remember, social media shouldn’t just be considered another way to promote yourself, it should be a place people can get to know your brand and interact with you, keeping you in the forefront of their minds by default. You can do things like host a question and answer session on Twitter, and run competitions for likes and shares on Facebook.

Don’t forget to include social media integration on your website either! The above strategies will help you to see a notable increase in your traffic providing you’re consistent and focus on quality. A great user experience will always keep visitors coming back for more!

Content Marketing Ideas in less than 3 minutes

July 22, 2018 BlankCanvasWeb 0

Three ways of coming up with fantastic content ideas in three minutes

For further clarification we’ve outlined the steps below so you get a really good grasp of the processes which will help you to come up with a solid content marketing plan.

Content marketing it’s not hard- ideas are hard

Most small businesses in the UK are now familiar with the concept of “content marketing” but not necessarily the term. In a nutshell, it’s just writing interesting and helpful stuff about your business that you think your potential customers will want to read. When we looked around the Internet for articles that were aimed at helping you with your content marketing, we found it was full of content aimed at the US and also generally quite large companies. So for the purposes of this article I have specifically aimed it at helping you as a UK-based small business (in this case a physiotherapy practice.)

Everything is interesting-when it needs to be

When we talk to our clients about content marketing (or even blogging), often the first reaction is “who wants to know what I had for lunch last week?”

It’s true nobody is interested in inane content, or technical explanations about what could be seen as your boring products or services………. Until they are.. An explanation of how a Samsung OLED TV compares to a Sony Experia 45 inch OLED TV on somebody’s hi-fi website blog is extremely boring when you’re not buying a TV but extremely helpful when you are.

Suggestion marketing (no not that kind)

I often find myself struggling for fresh content ideas relevant to our business and helpful to our readers, perhaps you want to provide useful answers to common customer issues in your industry but don’t know where to start? It doesn’t matter what you are trying to create, with a little bit of lateral thinking you can come up with hundreds of content ideas in a seriously short period of time. In fact it’s laughably easy because there are websites that will do all the work for you (including Google)

All you have to do is type _s  l  o w  l  y_ and suggestions come out.

So as I mentioned before, let’s imagine we are a fictitious physiotherapy practice and see how you get on. In fact, trying to come up with industry related (and interesting) ideas on your own for this sector is pretty challenging. But for any business if you follow these three steps you’ll be ready to go in minutes.

Google autocomplete

Perhaps the most obvious of the three, you have definitely seen this in action, and it has certainly affected your decision to visit one page over another at some point. For want of a better term this is a way of Google trying to be “helpful”… as you type.

Google autocomplete throws a range of popular options when you start to type, the results  shown are not strictly based just on search volume but are actually a reflection of other users search activity, or the content of the webpages they visit.

In other words, in language that I can understand, the results are calculated both by search volume and suitability of the page it wants to show you.

It’s a powerful source of really easy research and a really quick way of getting a guide to how often Google users have typed in a key search term. As you can see from the example below it throws up plenty of suggestions so quickly.

Click to Enlarge (or go to full video at the TOP)

If you’re looking for quick blog ideas it can keep you going for ages, and is definitely my starting point when I’m feeling a bit uninspired.   Remember, it is showing you keywords and phrases that get searched for a lot, so even if youdon’t think the subject matter is interesting quite a few people do.

German efficiency but not German 

Ubersuggest is one of the best suggestion generators around and really easy to use. You can spend 30 seconds and end up with mountains of ideas.   All you have to do is enter your main keyword idea, select your location and you end up with tons of different great suggestions which can lead to excellent blog ideas. It is unbelievably quick and provides great results.

Click to Enlarge (or go to full video at the TOP)

Basically what it does is it mimics Google autocomplete but then adds every letter of the alphabet to the end and scrapes those results as well!   Then all you have to do is press the green “plus” symbol and they are added to a list for you to keep.

Complete distillation. 

So starting from a really broad suggestion you can rapidly harvest loads of different variations for your subject, sometimes it can throw strange anomalies which can set you thinking on a different path but often this can lead to pure content gold.

Click to Enlarge (or go to full video at the TOP)

Last but by no means least 

Keywordtool.io at first glance looks more difficult than the others, but its principal is exactly the same.   Once again it “piggy backs” on Google Autocomplete in exactly the same way Ubersuggest does and also works through the entire alphabet and numeric characters, but it adds them to both the front and the back of your chosen key phrase. This provides a much deeper insight and the chance of some excellent angles very quickly.

Click to Enlarge (or go to full video at the TOP)

Don’t forget to work your way down through the whole sheet looking for keywords that you feel, suit you and your writing style the most.

Click to Enlarge (or go to full video at the TOP)

After that, you have the choice of copying them all, or just a few of the ones that suit. you the most.

Click to Enlarge (or go to full video ate the TOP)

By now you should have plenty to work through, but how do you know which ones are the most popular? Or the easiest to get traffic from?

Traffic (and not a jam in sight) 

There are many places you can go to get a good idea of keyword traffic, the easiest by far is the Google keyword planner-and it’s free. Putting a few of your keywords in at a time will give you the real idea of how many searches there are every month, and also how competitive the the word is.

The real diamond in the rough that you are looking for is a keyword that has a decent amount of searches, looks helpful in its intent and has a lower competition factor.

What you have now got is a pile of ideas for helpful content that people actually want to read, and your content marketing plan is sorted for the year.   For any questions about this article, or even just for some free advice-give us a call, we won’t Blank_ you.

Brilliant Web Design

February 18, 2018 BlankCanvasWeb 0

Web Design in its most simple explanation refers to the creation of a web page. This involves every step of the process starting from a blank web page and creating a fully customizable dynamic page with text, pictures, links, and many more features. Every web site that you have ever visited has been designed from scratch, and is now being visually supported by something called a ‘theme’. There are literally millions of themes available for all types of websites. However, simply picking a readymade theme and applying it to your web page is not considered web design, simply because it does not refer to the process of creation, but is rather simply applying an already completed web design element.

There are two sides to every web page that is seen by visitors to a website.

The first is the visual aspect of the page as it appears in a browser. This image is a product of actual web design, which refers to the second side of a web page – the many different codes that it is made of. These codes look nothing like the finished web page product but are rather are a very detailed set of signs and symbols that tell a server what to show in a visitor’s web browser. This set of codes is referred to as the language of the internet and is called HTML (HyperText Markup Language). This language forms the base of any web page and is also capable to giving it various visual options. However, for an even greater number of visual tweaks, another language exists called CSS (Cascading Style Sheets). While HTML is responsible for the basic outline and a few other tweaks, CSS gives a web page a very admirable visual style and is almost infinitely customizable.

Web design is not something that can be learned easily, and it is also a very slow process to work with.

It takes years to perfect the art of web design, as well as a university degree in the field. The list of codes is almost endless and with unlimited possibilities where even a single wrong symbol can cause the entire web page to fail. Depending on the complexity of the web design, it takes about two months to complete a very good design, and it often includes over 20,000 symbols, all perfectly aligned to give the website the perfect look. Although novices in web design can learn simple codes for things like adding images to posts and changing fonts and colour, more complex achievements require the help of a professional.

As excellent as web design is, it is certainly not flawless. The way a web page looks changes depending on the browser used, the operating system, as well as the overall configuration of the user’s computer. If any of these elements are less advanced than they are required to be for a web page, it will end up looking sloppy and very weird. This is why it takes such a long time to create the perfect web page that will not be flawed by outside influences. This also includes different monitor sizes, which is something that cannot possibly be controlled by the web designer as they cannot know which monitor each visitor to the website is using.

Web pages were very simple constructions in the past.

However, with the introduction of Flash and the advancement of both computers and the Internet, there is nothing that cannot be done on a web page today. An excellent example is the thousands of online shops that have become popular in the last decade. This was thought practically impossible in the past, but with the help of HTML and CSS, online shopping is not more popular than regular shopping.

How To Build A Web Page The Right Way

February 10, 2018 BlankCanvasWeb 0

What is web design?

Web Design in its most simple explanation refers to the creation of a web page. This involves every step of the process starting from a blank web page and creating a fully customizable dynamic page with text, pictures, links, and many more features. Every web site that you have ever visited has been designed from scratch, and is now being visually supported by something called a ‘theme’. There are literally millions of themes available for all types of websites. However, simply picking a readymade theme and applying it to your web page is not considered web design, simply because it does not refer to the process of creation, but is rather simply applying an already completed web design element.

HTML and CSS

There are two sides to every web page that is seen by visitors to a website. The first is the visual aspect of the page as it appears in a browser. This image is a product of actual web design, which refers to the second side of a web page – the many different codes that it is made of. These codes look nothing like the finished web page product, but are rather are a very detailed set of signs and symbols that tell a server what to show in a visitor’s web browser. This set of codes is referred to as the language of the internet, and is called HTML (HyperText Markup Language). This language forms the base of any web page and is also capable to giving it various visual options. However, for an even greater number of visual tweaks, another language exists called CSS (Cascading Style Sheets). While HTML is responsible for the basic outline and a few other tweaks, CSS gives a web page a very admirable visual style and is almost infinitely customizable.

Skills required

Web design is not something that can be learned easily, and it is also a very slow process to work with. It takes years to perfect the art of web design, as well as a university degree in the field. The list of codes is almost endless and with unlimited possibilities where even a single wrong symbol can cause the entire web page to fail. Depending on the complexity of the web design, it takes about two months to complete a very good design, and it often includes over 20,000 symbols, all perfectly aligned to give the website the perfect look. Although novices in web design can learn simple codes for things like adding images to posts and changing fonts and colour, more complex achievements require the help of a professional.

As excellent as web design is, it is certainly not flawless. When you build a web page, the way it looks changes depending on the browser used, the operating system, as well as the overall configuration of the user’s computer. If any of these elements are less advanced than they are required to be for a web page, it will end up looking sloppy and very weird. This is why it takes such a long time to create the perfect web page that will not be flawed by outside influences. This also includes different monitor sizes, which is something that cannot possibly be controlled by the web designer as they cannot know which monitor each visitor to the website is using.

Possibilities

Web pages were very simple constructions in the past. However, with the introduction of Flash and the advancement of both computers and the Internet, there is nothing that cannot be done on a web page today. An excellent example is the thousands of online shops that have become popular in the last decade. This was thought practically impossible in the past, but with the help of HTML and CSS, online shopping is not more popular than regular shopping.

The complete guide to doing Content properly

September 30, 2017 BlankCanvasWeb 0

The Ultimate Guide to Content Marketing

Easy insights into all of the most crucial aspects of getting your own traffic.

Learn how to easily find your targets

Learn how to ask questions to establish demographic, find your key influencers and target the right audience.

Establish your USPs

Great tips on how to establish your unique selling points, your story, and the things that make you special.

How to establish what content is good for you

Auditing current content, brainstorming fresh content and establishing a plan.

Learn to really easily craft great content

Learn how to write for the web, craft the perfect title and standout from the crowd.

Learn how to promote it and get it seen

Short and simple ways to build and engage with your audience, and convert leads into revenue.

Guide To Making Money Through Pay Per Click Advertising

September 15, 2017 BlankCanvasWeb 0

Make money for from your viewers

Making money from your blog or website is something that every owner will have to look forward to at some point in the future. Not everyone wants to make a living from their website/blog, which is fine. However, the more visitors you attract, the more bandwidth space you will need to keep everything running, which also means that your server bill will go up as well. Regardless of how much you love your blog and want it to just be a place for you to relax in, if you do manage to make it big and become popular on the Internet, there is no reason why you should be paying for all of it out of your own pocket.

Pay per click advertisements are small additions to your web page in the form of ads. As their name suggests, for every click on one of those ads, you receive a small amount of money. The more visitors you have, the more clicks you are likely to get. You are free to decide which ads appear on your website, or you can let your PPC provider do this for you. You don’t have to worry about the types of ads that are going to show up for your visitors, because they will always be related to the things that you are talking about most. This means that your visitors will automatically be referred to similar products that they may enjoy.

Advertise to the right crowd

However, simply attracting a lot of traffic is not enough to make an income through PPC. You will need to make sure that the traffic is of high quality, meaning that the people visiting are actually interested in what you are writing and don’t mind clicking on other ads. Not everyone likes ads, and there are still many people that cannot recognise the different types of ads that exist on the Internet, so feel that they will immediately be attacked by a virus or some sort of spyware. This is why it is important to have a relationship that is based on trust with your visitors, so that they will not be worried. It would also be a good idea to create a page on your website that explains the source of the ads, and what their purpose is. In general, it takes over 3000 visitors per day to make a decent amount of income from fans.

Analyse your visitors

The best way to analyse whether you are attracting quality content or not is to see what your visitors are doing when they are on any one of your web pages. How much time are they spending on a page? Usually, most visitors do not spend more than 10 seconds on a web page before clicking the Back button. If your Bounce Rate is above 80%, then visitors are doing just that. Spend some time looking at the country that your visitors are coming from, as well as the number of returning visitors that you have. If people are coming back to your website then you can be sure that your content is interesting, and that you have developed a certain amount of trust with those people.

Research is key

Before making your final decision on which PPC company to sign up to, make sure that you do a little research before applying. Look for previous reviews of the company and see what other people have to say about it. Make sure that you are familiar with their methods of payment and how often you will be paid for your services. Prices for clicks are very different, so you should obviously try to make the most money with a trusted service. Also, check to see what their ads actually look like. Flashing ads are not an enjoyable experience for visitors. Instead, look for discreet ads that will not interfere with the look of your website.