Modern Responsive Website Development Process

At Vivid Software Solutions, a San Diego CA based web design company, we start the responsive web development process by crafting use cases the consumers intent and key conversion points on desktop tablet and handheld devices. We use web analytics, historical data and consumer research to support our approaches. We then start to define the information architecture, navigation and page structure, with low fidelity layouts or low flies. This is a fast way to create multiple options for designs and start to identify the challenges that we have to overcome. In this phase, we are also recognizing the paths that a consumer will take while navigating on desktop tablet and smartphone.

Next, our user experience team establishes the layout grid structure and breakpoints. It is essential to keep a fluid layout rather than relying on three hard bricks because devices are rapidly changing size and aspect ratio as new devices are constantly entering the market. We always start by creating a base set of grid layouts, and standards for titles subtitles navigation for body fonts. This is very important because it helps us create consistency across layouts significantly reduces the code complexity and also has Organic SEO benefits by ensuring the page structure follows SEO best practices from the beginning.

We use this guide to create interactivity in responsive wireframes giving an idea of how the site will feel and function on each device. Just taking your desktop content and shrinking it down to mobile is not the right approach. Smartphone users are often looking to make a transaction for the shortest amount of time tablet users often spend more time on site than even desktop users so tailoring your content approach per device is critical.

After refinement of the user experiences our art directors apply the final design to the wireframes to bring the brand to life in its new digital format. Then our San Diego web development team builds all the interaction States. You must tailor those interactions per device. For example rollovers on a desktop must be converted to touch interactions clicking carousels should be swipe enabled on mobile. Before launch, we conduct QA testing on numerous devices. We don’t rely on automated testing software there is a physical aspect of navigating our mobile device because you are tapping touching and swiping.

It’s crucial that you physically test to see how everything feels and reacts on a mobile device and don’t be shy to go back and make changes to create a better experience for your customers. Post-launch is essential that you listen to your audience and adapt accordingly make sure that you have an in-depth analytics implementation and watch the user behavior on your website take suggestions to keep an open mind and listen to the analytics.

Brilliant Web Design

Web Design in its most simple explanation refers to the creation of a web page. This involves every step of the process starting from a blank web page and creating a fully customizable dynamic page with text, pictures, links, and many more features. Every web site that you have ever visited has been designed from scratch, and is now being visually supported by something called a ‘theme’. There are literally millions of themes available for all types of websites. However, simply picking a readymade theme and applying it to your web page is not considered web design, simply because it does not refer to the process of creation, but is rather simply applying an already completed web design element.

There are two sides to every web page that is seen by visitors to a website.

The first is the visual aspect of the page as it appears in a browser. This image is a product of actual web design, which refers to the second side of a web page – the many different codes that it is made of. These codes look nothing like the finished web page product but are rather are a very detailed set of signs and symbols that tell a server what to show in a visitor’s web browser. This set of codes is referred to as the language of the internet and is called HTML (HyperText Markup Language). This language forms the base of any web page and is also capable to giving it various visual options. However, for an even greater number of visual tweaks, another language exists called CSS (Cascading Style Sheets). While HTML is responsible for the basic outline and a few other tweaks, CSS gives a web page a very admirable visual style and is almost infinitely customizable.

Web design is not something that can be learned easily, and it is also a very slow process to work with.

It takes years to perfect the art of web design, as well as a university degree in the field. The list of codes is almost endless and with unlimited possibilities where even a single wrong symbol can cause the entire web page to fail. Depending on the complexity of the web design, it takes about two months to complete a very good design, and it often includes over 20,000 symbols, all perfectly aligned to give the website the perfect look. Although novices in web design can learn simple codes for things like adding images to posts and changing fonts and colour, more complex achievements require the help of a professional.

As excellent as web design is, it is certainly not flawless. The way a web page looks changes depending on the browser used, the operating system, as well as the overall configuration of the user’s computer. If any of these elements are less advanced than they are required to be for a web page, it will end up looking sloppy and very weird. This is why it takes such a long time to create the perfect web page that will not be flawed by outside influences. This also includes different monitor sizes, which is something that cannot possibly be controlled by the web designer as they cannot know which monitor each visitor to the website is using.

Web pages were very simple constructions in the past.

However, with the introduction of Flash and the advancement of both computers and the Internet, there is nothing that cannot be done on a web page today. An excellent example is the thousands of online shops that have become popular in the last decade. This was thought practically impossible in the past, but with the help of HTML and CSS, online shopping is not more popular than regular shopping.